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#bestnightever

Best Night Ever

We created three video exclusives: two music videos with Azealia Banks and Ellie Goulding featuring unreleased tracks, and an interactive fashion video with US model Charlotte Free. We let the talent speak for itself, with ASOS product, styling and art direction complementing what they do best. A product carousel and world first ‘Want it, Pin it’ button increased dwell time by 76 hours and let viewers shop the product direct from the videos.