• intro

    As part of our commitment to nurture and support emerging designers, we’ve teamed up with London College of Fashion to bring you the shining stars from their latest crop of graduates, Youngli Lee and Domingo Rodriguez. For this season we’ve worked with Youngli and Domingo to create exclusive capsule collections for women and men. view lookbook ›

  • page1
  • page2
  • page3
  • page4
  • page5
  • page6
  • page7
  • page8
  • page9
  • page10
  • close

    ASOS and LCF launch MA}ke

    As part of its continued commitment to nurturing and supporting emerging designers, ASOS has selected one menswear and one womenswear designer from the London College of Fashion’s new crop of MA graduates to embark on MA}ke, a mentoring initiative which culminates with both designers creating capsule collections to be sold on the site.

    The designers joined ASOS in April, working closely with different departments, following the journey of their collections to increase their understanding of and provide an invaluable insight into the business of fashion. As well as acting as mentors, ASOS worked to promote the designers and support them in their efforts to show their collections at one of the industry’s new talent showcases.

    The successful 2010 graduates selected to be part of MA}ke are menswear designer Domingo Rodriguez and womenswear designer Youngli Lee. Domingo Rodriguez impressed the design team with his beautifully cut and constructed soft tailoring pieces, presented in luxurious fabrications and a refined color palette of nudes and neutrals. Youngli Lee won the design team over with her interesting use of fabric manipulation and French rope technique to produce sculptural sensual pieces that flatter the feminine shape.

  • close

    Domingo Rodriguez United Kingdom

    Domingo graduated from Liverpool John Moore’s University in 2008 and won the Menswear Award at Graduate Fashion Week, securing a Harold Tillman Scholarship at London College of Fashion soon after. Domingo has interned for Delphine Wilson Knitwear, Kim Jones and Carolyn Massey. In September 2010 he won the Fashion Award at the inaugural Wolf & Badger Graduate Design Awards.

    His MA graduate collection examines the architecture of the body and how its structure influences the pattern cutting. Domingo’s elegant collection is not tied to any time in history yet seems so resonant of many.

    Construction, texture and color are all soft; fabrics in nude, bone, mink and dust shades include cashmere and silk blends in woven and jersey combinations, all sourced in Italy. The resulting collection has a luxurious feel and fit, and nods to refined beauty with a clear, simple silhouette.

    Youngli Lee South Korea

    Lilee’s collection is about the strength of women: using the undulations of a woman’s hair, a sculpting technique in French rope was developed to create intricate symmetrical patterns that give her garments form and structure. The silhouette is sensual in form with gold fixtures that reference military insignia.

    Lilee showed her latest collection at London Fashion Week in Sept 2010, and was selected as ‘One to Watch’ by the prestigious Vauxhall Fashion Scout.