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  • up to 50% off sale* Women › Men ›
    *Valid for a limited time only on selected items that are marked down on site. Brand exclusions apply.
  • Order by 21 Dec for Xmas delivery*
    LAST ORDER DATE AND TIME FOR PRE CHRISTMAS DELIVERY FOR US
    *STANDARD 16/12/2014 19:00
    *NEXT DAY 21/12/2014 19:00
    For delivery times and last order dates for all countries, click here.

Your Rule!

Celebrate the Jubilee with your edit of the best of British brands, plus free DIY crowns, designed for you by House of Holland, Preen, Danielle Scutt and Julie Verhoeven. You're welcome!

ASOS Crown Board

If The Crown Fits

Show off your styling and photography skills by emailing a picture of yourself wearing your designer crown - customizing optional - with your contacdetails to irule@asos.com. Get creative with a DIY headpiece all on your own – anything goes and the coolest, most creative pics will find themselves on our Facebook and Pinterest crown boards.

Get inspired by the girls (and boys) conquering the ASOS crown board with their DIY mean queen look

The Edit

Best of British

Come together with our pick of the coolest British heritage brands, plus look out for Jubilee treats with 20% off.