• Women: 25% off tops* ›
    Men: 25% off layering* ›
    *Valid for a limited time only on selected items that are marked down on site. Brand exclusions apply.
  • Shop & save!*
    $15 off $100 - $30 off $150 - $50 off $200 ›
    *Enter promo code IWANT15, IWANT30 or IWANT50 at checkout to save $15 off $100, $30 off $150 or $50 off $200. Valid on one order per customer. Cannot be used with any other code, including shipping codes. Where items are returned from orders made with this promo code which results in the total value of the order falling below the $100, $150 or $200 you needed to spend means that the items that are kept by you will revert to full price and the refund you receive will be adjusted accordingly. Offer ends at 3am EST on the 21st of September 2014. Maximum spend of $900 (pre-discount). Exclusions may apply, not valid on gift vouchers, optional delivery charges, ASOS Marketplace or ASOS premier subscriptions. Valid on US orders only. For full terms and conditions click here.
  • FREE SHIPPING on orders over $25

Introducing new label Needle & Thread...

New label Needle & Thread – inspired in name by the bespoke, hand-crafted development of each individual piece – will launch exclusively on ASOS from mid-April.

With every design drawn, traced, applied to silk and frame-stretched before being hand-embellished by a team of skilled beading experts in India, this new label embraces a free-spirited bohemian aesthetic. After consistently travelling to India to visit factories and work with embroidery masters, Hannah Coffin, Creative Director of Needle & Thread, conceptualised a label with a vision to bring an accessibly positioned range of embellished, hand-crafted pieces to the market:

"Having always wanted to run my own label, the launch of Needle & Thread is the realisation of an ambition I've had since I was fourteen, to create something wearable and versatile in an area of the market that I felt the signature style of my designs could fill. Working with my teams in the UK and India has made it possible, combining the skill sets of both to complement each other. It's a cherished process and a real labour of love that produces pieces that almost have a one-off feel about them."

Comprising 25 pieces, Needle & Thread's first collection features colour-led, vivid details. Intricately embellished shifts sit alongside looser silhouettes in coral, turquoise and neutral tones, while metallic beading highlights '20s-style midis. Mini dresses are graphically bold with botanical and Aztec influences, modernised with fluoro sequins, mirror mosaics, micro rings and jewel stones.

Head of Buying, Women’s Brands – ASOS, Nikki Tattersall, said: "Needle & Thread is our biggest brand launch on ASOS for spring / summer '13 and we’re so excited to have it exclusively. There's a lot of iridescent embellishment around this season, and this collection covers that area off in such a standout way for the occasions that demand it, with great shape options, finishes and colour ways."

In keeping with the brand aesthetics, future seasons will see Needle & Thread's design team focus on evolving the collection to incorporate a broader range of surface-decorated product categories.

Available exclusively at ASOS from 15th April
Price Range: £95 – 195

Editors’ Notes

Trained in Fashion & Textiles at Ravensbourne University in London, Hannah Coffin built her career at UK labels Karen Millen and All Saints. Having travelled extensively for design inspiration and product development over many years, it was the traditional craftsmanship and techniques of India that drew Hannah time and time again to the communities that so expertly translate her handwriting.

Compelled to harness these relationships and start her own label, Hannah left her position as women's design director for All Saints in 2012 and immediately started work on Needle & Thread. All artworks for the collection are drawn by hand and every piece is hand-embellished by skilled beaders – using materials carefully sourced and selected in India – who have learned their trade over many years, passed down from generation to generation. Needle & Thread is based in London, UK.

Contact ASOS