• Women: 25% off tops* ›
    Men: 25% off layering* ›
    *Valid for a limited time only on selected items that are marked down on site. Brand exclusions apply.
  • Shop & save!*
    $15 off $100 - $30 off $150 - $50 off $200 ›
    *Enter promo code IWANT15, IWANT30 or IWANT50 at checkout to save $15 off $100, $30 off $150 or $50 off $200. Valid on one order per customer. Cannot be used with any other code, including shipping codes. Where items are returned from orders made with this promo code which results in the total value of the order falling below the $100, $150 or $200 you needed to spend means that the items that are kept by you will revert to full price and the refund you receive will be adjusted accordingly. Offer ends at 3am EST on the 21st of September 2014. Maximum spend of $900 (pre-discount). Exclusions may apply, not valid on gift vouchers, optional delivery charges, ASOS Marketplace or ASOS premier subscriptions. Valid on US orders only. For full terms and conditions click here.
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Six new names for six new cuts.

  • ASOS RIDLEY ultra skinny
  • ASOS ELGIN skinny
  • ASOS MARNEY slim leg
  • ASOS BRADY slim boyfriend
  • ASOS SAXBY loose boyfriend
  • ASOS LENNOX kick flare

From ultra skinny to loose boyfriend the six key ASOS denim styles are cleverly cut and constructed to ensure a perfect fit. Classic denim colours are staple, updated with sorbet, sun-faded hues and vibrant primary tones. Authentic vintage, acid and tie-dye washes sit alongside ‘rip and repair’ and laser print details – all available in the new six key shapes and ready to take you into the Spring season.

The soon-to-be launched ASOS denim style guide/hub will hold all the information you need to make the best investment - from slow motion videos of each new denim style, to essential length and fit details for each key shape.

Meet the new ASOS denim family.

Contact ASOS