Featuring Alexandra Underwood, the ASOS Curve Fall Winter 2011 shoot shows the plus-size supermodel wearing some of the season’s most covetable trends. “Being considered ‘curvy’ is one of the privileges of being a woman. We come in all shapes and sizes,” says Underwood.
Available in US sizes 16-22 (UK size 20-26), Caren Downie – ASOS women’s fashion director – said of ASOS Curve, “As with all ASOS collections, it’s first for fashion with every Curve range and we design with the desire of our customers in mind, often featuring looks that reflect the most trend-led pieces in our core ranges – this is not an add-on, but a genuine full product offer.”
The silhouette for ASOS Curve F/W’11 is lean and shapes are carefully tailored to give the collection a modern and fresh identity. A chartreuse twinset makes monochrome dressing effortless and salmon pink pants are paired with a faux-fur bomber jacket which can be belted to accentuate the waist.
Outerwear makes a bold statement with color for this season, with pieces in emerald green or crimson wool, finished with gold buttons and given a Mod-inspired spin worn with tobacco-colored, cigarette-slim pants.
A classic button-down compliments F/W’11’s hottest and most flattering skirt-length, the midi, while dresses come embellished with waterfall appliqué or in ‘60s-inspired maroon shift-shapes.
ASOS Curve is trend-led, affordable and fashionable for women of all sizes.
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer, offering over 50,000 branded and own label product lines across womenswear – including dresses, shoes, jewelry and beauty – and menswear, including jeans, shoes and shirts. 1,500 – 2,000 new product lines are being introduced each week. Aimed primarily at fashion forward 16 – 34 year olds, ASOS.com attracts over 13 million unique visitors a month and as at July 01 2011 had 5.8 million registered users, 3.5 million active customers and 1 million engaged fans and followers across social media platforms. ASOS launched standalone websites in the US, France and Germany last year and recently launched sites in Australia, Italy and Spain.