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enturing into print for the first time via collaboration with print designer Lauren McCalmont, the S/S'12 ASOS BLACK collection is a concise edit of eleven dresses.
A series of mismatched patchwork creations are added to her trademark abstract roses; graphic chunky stripes and oversized floral camouflage present a painted canvas of black and white on natural cotton fibres and foil fabrics. Splashes of neon and metallic blue, worked in rubber give further texture whilst corset lines with layered mesh and aertex add detail to cocoon shapes.
Flatform sandals and boxy canvas clutches carry Lauren's signature prints.
Collection delivers to ASOS May 2011.
Prices range from £95 - £150
“The ASOS BLACK collection grew by developing a few of my favourite archive prints. It was my aim to create multi layered fabrics, playing with texture and colour to invent new ways of looking at print. I love to use a mixture of techniques in my work, experimenting with matt and gloss effects to produce depth and layer within prints. Each dress has its own story, from painted stripes to glittered dots and digital roses... it was important to us to produce unique dresses - hand painted and hand written.” ‐ Lauren McCalmont
Lauren McCalmont graduated from Glasgow School of Art BA Hons Textile design and went on to complete a Masters in Textiles for Fashion at Central St.Martins. Since graduating she has been steadily building her textile design studio in East London working with designer clients Calvin Klein, Aquascutum, Pringle of Scotland, Nicholas Kirkwood, Louise Gray and Thomas Tait among others.
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