ASOS uses cookies to ensure that we give you the best experience on our website. If you continue we assume that you consent to receive all cookies on all ASOS websites.Read More

Back to the Home Page



By Sam Higgins, March 21, 2017

While the ideas fashion borrows from sports are widespread and varied, there aren’t many stronger sports-inspired statements than donning a classic rugby shirt. From field to fashion week, nothing has been converted so brilliantly since Jonny Wilkinson dropkicked in the final seconds of the 2003 World Cup. So, we take a closer look at how the top became modern-day style staple.
cult item rugby shirt asos

Picture: Rex

The real thing

Unlike soccer shirts, which depend on branding and strong design to stand out, the rugby shirt — even in its most basic form — is one of the most recognisable sporting silhouettes. We’re not talking about the new polyester-blend shirts that stay snug to players' muscles, but the traditional, loose-fitting, long-sleeved cotton tops, which relied on bold all-over colors or simple patterns like horizontal stripes or quarters to keep each team distinctive enough from the other. The rugby shirt hasn’t changed drastically since the 19th century, but the context has shifted and its unique features — the stiff contrast collar, the thick cotton texture and clean design — have landed it in the wardrobe of various subcultures over the years.
cult item rugby shirt asos


'80s steez

Although the versatile piece never had strong ties to one era, the '80s saw rugby's riff on the long-sleeved polo come into its own. No longer just an oval-ball lover’s ode to his favourite team, the top became more stylized with thinner striping and a lighter texture, moving away from its British heritage. Netflix hit Stranger Things, which was soaked in '80s style, shows how striped rugby shirts were adopted as everyday school attire/monster-hunting apparel.
cult item rugby shirt asos


Preppy perfection

Since it was first played in early 1823, rugby has been synonymous with upper-class British masculinity, so it's no surprise that the rugby shirt goes hand-in-hand with the preppy look. And it follows that the man who perhaps most epitomizes timeless British style — David Beckham, of course — favors a rugby shirt, despite his professional allegiances. Here he is, clad in his own Kent & Curwen replica, sleeves hiked up, collar flipped for added nonchalance — there aren't many traditional pieces that bring such an effortlessly cool edge.