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BRAND FOCUS

RAY-BAN SS17

By Sam Higgins, April 28, 2017

The dull days are disappearing and the sun is making a welcome return, which marks the annual review of our sunglasses game. With 80 years experience in stylishly shielding our eyes, Ray-Ban is a natural choice — and now it's given its timeless offering a refresh with added character and new styles, you needn’t look any further than the brand’s SS17 line.

brand focus: ray-ban ss17 collection asos

Picture: ASOS

Finding the right specs for your face shape is a difficult task, so it’s tempting to play it safe and opt for classic silhouettes like Wayfarers. However, for the coming summer, Ray-Ban is challenging us to broaden our horizons in terms of style. While, in many people’s eyes, Aviators evoke sun-tinged thoughts of cool, leather-clad bikers or Air Force pilots, Ray-Ban’s spring season sees its classic style given a subtle reworking, courtesy of some light blue-hued lenses.

brand focus: ray-ban ss17 collection asos

Picture: ASOS

The same lenses are used in its '70s-inspired Ja-Jo silhouette, which boasts a minimal, round-lens design. The bolder choice of frame will not only give your 'fits a throwback feel, it'll mean they’ll slot seamlessly into a festival look.

brand focus: ray-ban ss17 collection asos

Picture: ASOS

For fans of more modest styles, however, the Clubmaster remains a sure-fire winner, with its tortoiseshell frame adding a prominent structure to an otherwise simple gold frame.

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