UPDATE: THIS WAS AN APRIL FOOLS' JOKE... BUT PLEASE LET US KNOW IF YOU TRY THIS OUT.

Big beards have been happening for awhile now, but those in the know are taking the trend to another level with a new style we've spotted out on the street: beard bleaching.

The theory is simple: grow a great big, bushy beard, then dye it a radical new color, like this street style legend who's gone for electric blue with purple highlights.

The trend has been traced back to revolutionary Danish barber, Alaxånder Alexandrå, who described beard bleaching in the press as: "the true singularity of male grooming. It's a new paradigm." It's certainly not for everyone, but if you can grow it, it's hell of a statement.