Are you dressed comfortably? Yes? In which case, good luck getting papped by a street-style photographer at London Fashion Week (or any other Fashion Week for that matter) — a parallel universe where the curiously attired are rewarded with more column inches and blogger coverage than you can shake a (purely decorative) stick at.
But what exactly does one wear when seeking his 15 minutes of fame? Get ready to set the blogosphere alight, friends, because here's our rundown of the style staples that all would-be peacocks should have in their wardrobes.