Why: Fashion's ongoing obsession with the late '80s/early '90s takes a summery turn with this trend. Fun is the main watchword with cartoon characters and computer game motifs repurposed and reimagined on vibrant hot-weather items. Flick through old copies of The Face magazine and check out the Raf Simons Spring '15 catwalk to see how to wear loud, ravey patterns with a fashion edge, and remember to balance things out with a few cooler, understated items to avoid looking like an eight year old who's been allowed to dress himself.
Wear: Print, print, print. Did we mention print? Cartoon is a brash, bright trend that's not for the faint of heart or minimalist of wardrobe. Rock licensed-print T-shirts, block-print shirts and all-over print shorts and pants. Maybe not all at the same time though. Instead, pair graphic T-shirts with lightweight cotton shorts in bold primary colors, or switch it up with print bottoms and a simple crew-neck T-shirt. Throw on a track jacket for warmth when the sun sets over the water and the party moves from beach to bar.
Listen: Crank up something from the second summer of love. The Happy Mondays' magnum opus Pills 'n' Thrills And Bellyaches, or an old-school acid house banger like S'Express' Theme from S'Express.