Enter code LIT20 at checkout to receive 20% off. Code expires 3 a.m. EST May 30, 2017. Full-priced items only. Exclusions may apply. Valid on orders up to the value of $660 (pre-discount). Not valid with other promo codes, gift vouchers, delivery charges, ASOS Marketplace, or ASOS Premier Delivery subscription. For full terms and conditions click here.
Too many men find themselves wondering what to wear — not Skepta, that's not him, he wears his own duds. The rapper's mission to put grime on the global map has attracted fanboys like Drake and Pharrell, gained a Skeptagram following of almost 700,000 and, ultimately, has rebranded British rap. As the MC, BBK boss and tracksuit champion releases his long-awaited fifth album, Konnichiwa, we celebrate his sartorial greatness via his most stylish videos.
Skepta – That's Not Me (ft. Jme)
First to 2014, when the best things (and videos) in life came cheap. According to Skepta, the That's Not Me video cost him "80 English pounds" and according to MOBO it was the best video that year. The lo-fi cut was shot by Just Jam organizers Tim and Barry TV and sees the rapper debut a more refined grime uniform (an all-black tracksuit) as he declares, "Yeah, I used to wear Gucci, I put it all in the bin cause that's not me. True, I used to look like you, But dressing like a mess? Nah, that's not me."
Skepta – Shutdown
For the video to anthem Shutdown, he decided to put on his best white tracksuit and hang out in the brutalist backdrop of London's Barbican Centre. Skepta recruited FKA twigs-collaborator Grace LaDoja to direct the video for the Ivor Novello-nominated track and enforced a strict black and white dress code. It spawned copycat looks across the world and probably increased Vanish sales tenfold. The Fashion Week front row has never been the same again.
Skepta – Ladies Hit Squad (ft D Double E & A$AP Nast)
Having already styled the promo clip for Wiley's 2014 track On A Level and walked in Nasir Mazhar's SS15 LC:M show, in 2016 it was time for Skepta to pull together a collection of his own looks for the video to Ladies Hit Squad. Dropping the track on his boy Drake's OVO Sound radio show, he released the sultry video just in time for Valentine's Day. Alongside his co-stars (Harlem's A$AP Nast, London MC D Double E and a crew of beautiful women) are some excellent Reebok Classics, wavy sunglasses and Palace hats.
Skepta – Man
With the release of Konnichiwa imminent, the rapper headed to east-London club Visions to "make some more grime in the basement" and film an impromptu gig for his newest video. The result is 3.36 minutes of camcorder-style footage in which Skepta shows you just how stylish and rowdy his crew is. While the clothes are hard to make out, what we can see looks pretty strong and the video leaves no doubt that Skepta gets money, girls and good outfits with the gang.