It's a been a big month for music videos, what with Frank Ocean stuffing an entire underground fashion zine's worth of cool kid imagery into his promo for Nikes, and Kanye West remaking Flashdance (with added sheep!) for Fade. But which August clips had the waviest duds? These ones.
YG – Why You Always Hatin? ft. Drake, Kamaiyah
Late summer '16 sees the welcome return of Drake's dad dancing, this time in an unusual "sitting on top of a moving car" variation. We're pretty sure the highway code forbids this kind of car roof-based shenanigans, but it does at least offer us a clear view of Drizzy's excellent silky red-and-blue track jacket. YG goes for the safer, hanging-out-on-the-beach option for showing off his equally strong hat, football jersey, denim shorts and white high-socks getup.
Leaf – Nada ft. Lil Yachty
While we're probably never going to be cool enough join Leaf's intimidatingly awesome, retro streetwear clad girlsquad, if we did make the cut, it'd be because we were wearing Yachty's Public Enemy tee, Enyce biker jacket and custom adidas track jacket.
For someone who was recently "devastated," Joey Bada$$ sure sounds euphoric on his arena-ready new single. Maybe it's the array of excellent outfits he gets to wear in the video: oversized khaki sweatshirt with psychedelic tie-dye pants? Yes, please. Vest over Breton shirt? Absolutely. Whole squad in matching all-black varsity jackets? Strike up the band, we're throwing a street parade.
YG – Word Is Bond ft. Slim 400
This is basically a three-minute ad for LA streetwear brand's Born X Raised's capsule collection with YG, Born X Krazy. But what an ad. Tokyo neon, bouncing lowriders, comedy subtitles, and of course YG and the crew looking ace in postbox-red logo hoodies and sweatshirts — consider us sold.
Psychic Ills – Another Change
Dude, you're absolutely smashing that whole stone-washed double denim, western shirt, cowboy belt buckle look... Yeah, well, this isn't my first rodeo.
Rae Sremmurd – Start A Party
Parties we want to be at part one: Rae Sremmurd's pyrotechnic backyard blow-out (key outfit: Swae Lee's camo long sleeve tee and pastel pink baseball cap).
Keith Ape – Fendi ft. K$upreme & Okasian
Parties we want to be at part two: Keith Ape's pitch dark, purple-tinted rave. (key outfit — when we can actually see it: K$upreme's camo VLone "Friends" tee is strong, but who wouldn't want a fleece with "f**k the population" written on it, a la Ape).