Enter code LIT20 at checkout to receive 20% off. Code expires 3 a.m. EST May 30, 2017. Full-priced items only. Exclusions may apply. Valid on orders up to the value of $660 (pre-discount). Not valid with other promo codes, gift vouchers, delivery charges, ASOS Marketplace, or ASOS Premier Delivery subscription. For full terms and conditions click here.
Volume flash the max bold curves mascara by Rimmel London. Featuring a rich pigmented formula with a large curved brush, the mascara creates a thicker, full volume finish without clumping.
Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of color led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.