Volume flash the max bold curves mascara by Rimmel London. Featuring a rich pigmented formula with a large curved brush, the mascara creates a thicker, full volume finish without clumping.
Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of color led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.