Wake Me Up concealer by Rimmel London. Featuring a creamy formula with an anti-fatigue effect and an illuminating radiant glow to help conceal imperfections and mask under eye shadows, creating a flawless, brighter complexion.
Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of color led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.