House of Hackney's wicked "Dalston Tart" collection is here! It just hit the site, and it's exclusive to ASOS. Get ready to say hi to a collection where amazing velvet tartan meets the label's signature "Dalston Rose" print on pieces that you'll want in your wardrobe, now. We grabbed designer Frieda Gormley, one half of House of Hackney (the other half is, um, her other half—husband Javvy M Royle) to find out what the super cool label is about and what the cool girls in east London are wearing, doing and loving right now.