Or maybe it's Maybelline. (It is: she's just announced on Instagram that she's the new face of Maybelline. Watch out for her first campaign in October). This is the latest in a series of big deal gigs for Gigi — she walked in the recent Chanel Salzburg show and is the face of Tom Ford's new fragrance, Velvet Orchid — but this sees her join the likes of established models, Jourdan Dunn, Adriana Lima, Christy Turlington and Freja Beha Erichsen as faces of the cosmetics giant. For Gigi, it seems like a natural choice. She says that Maybelline was the first makeup label in her handbag: "In middle school, I wasn’t allowed to wear makeup… I secretly bought Maybelline SuperStay 24HR concealer at CVS. I thought it was the coolest thing in the world." Congrats, G!  

How Gigi's fellow model pal Kendall werks it when she's off duty.