If the endless stream of barbecue delicacies and cowboy boots all up on your feeds didn't give it away, South by Southwest is happening in Austin RN. But what really goes down beyond the panels, premieres and parties? We enlisted makeup artist Mai Quynh (who was there working with former ASOS cover girl Aubrey Plaza) to give us the scoop on a busy weekend at SXSW. Take a peek below, and head to Mai's Instagram for more BTS action.