Kim Kardashian, clearly an evil genius where marketing is concerned, has just been revealed as the latest cover of Adweek, the weekly mag for advertising and media types. The interview which accompanies said cover sees K open up about her app, Kim Kardashian: Hollywood; the Kardashian clan ("We are a normal family," etc); her upcoming book of selfies, Selfish; and her plans for the future of brand Kim. Here are three of the most interesting snippets (asterisks are all ours).