Did you, like us, wonder over the weekend why Beyoncé, Kanye West, Rihanna, Madonna and Nicki Minaj all swapped their Twitter profile pics for a plain aqua-blue box? And what did Jay Z (Mr. Carter) mean when he tweeted "The Tides They Are-A Changing #TIDALforALL"? Well, the reason is Tidal — a new music-streaming service actually owned by Jay Z. Here are the most pressing questions answered in less than a minute (depending on your reading speed) about the soon-to-be-huge Internet phenomenon.
WHAT IS IT?
A new music-streaming service that allows you to have all your music in one place. It's similar to Spotify, only the sound is of a higher quality and it pays the artists better. All over it? Ditto. Only thing is, we're not feeling the higher subscription fee – $19.99 for premium as opposed to $9.99 for Spotify...😬
WHY IS THERE SO MUCH BUZZ AROUND IT?
The celeb credentials, TBH. It's owned by Jay Z and backed by Nicki Minaj, Kanye, T-Swizz (who will have her back catalog on it) and more. Rumor has it Kanye and Rihanna are about to drop their next albums on it too, so watch this space...