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The ASOS experience.

At ASOS, we never settle. We have an always testing, "always in beta" philosophy, constantly improving every day. From free delivery and returns to innovative visual search tech, if it hasn’t been done before, we find a way to do it anyway.

Free delivery and returns

We continually strive to make your experience with us as seamless as possible. In real speak, that's all about our free delivery and returns 🙌. It's one of your favorite ASOS things (and we couldn’t agree more).

Style Match

Whether inspired by a look in a magazine or a friend's vibe, you can now find similar pieces faster and easier than ever before with our photo search technology. Snap or upload an image and Style Match searches all our products to show you the closest things. Plus, it's really fun.

Fit Assistant

We do everything we can to make sure our customers get their fit right, first time. This is where Fit Assistant comes in. Designed to offer a personalised size recommendation based on similar shoppers and bespoke measurements, we’re helping you be confident in the size you choose – knowing we’ve always got your back.

Student discount (10% off until you graduate)

Being a student can mean you’re low on funds, but don’t worry, we got you. We give students 10% off all the way through graduation. Because your budget shouldn’t stop you from being you.

Customer care

We’re not happy until you are. So we have the friendliest customer care advisors ever working 24/7 to answer your questions (on Facebook, Twitter, live chat, email, Instagram… you name it) – getting back to you ASAP. And we currently offer this in 11 languages.