BrandIn 1976, sisters Jean and Jane Ford flipped a coin - heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We've handpicked a few of its products and it's safe to say that the POREfessional primer and They're Real! mascara are two of our faves. Check out the brand's high-beam highlighter too - it's won awards, don't you know.
12046283 12046283 Benefit Benefit BADgal Lash Black Mini Browse online for the newest Benefit BADgal Lash Black Mini styles. Shop easier with ASOS' multiple payments and return options (Ts&Cs apply). 11 US ASOS