BrandIn 1976, sisters Jean and Jane Ford flipped a coin - heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We've handpicked a few of its products and it's safe to say that the POREfessional primer and They're Real! mascara are two of our faves. Check out the brand's high-beam highlighter too - it's won awards, don't you know.
SIZE & FIT
[Change or reset this text before 'Copy Complete']
12052000 12052000 Benefit Benefit Boi-ing Hydrating Concealer Browse online for the newest Benefit Boi-ing Hydrating Concealer styles. Shop easier with ASOS' multiple payments and return options (Ts&Cs apply). 22 US ASOS