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About ASOS

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making the hub of a thriving fashion community.

We sell over 80,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.

For more information please see

Want to join us?

As the fastest growing online retailer in the UK, we are constantly striving to push boundaries and drive our business forward.

We thrive in a culture of restlessness and innovation, which is why we are always on the lookout for talented and inspired people to join the team - people who share our vision, who can make a difference and who want to be part of something big.

Our approach is simple: we work hard, and we do it because we love it. We are very proud of how far inspiration and hard work has taken us since we started in 2000, but we’re constantly looking for new ways to go faster, bigger, better...

So if you have the innovation and dedication to help take us to the next level, take a look at our careers website. Look forward to hearing from you...

Corporate Social Responsibility

Click here to view our Corporate Social Responsibility policy.

The ASOS story

So you know us and love us as ASOS. But people often ask where our name comes from (usually straight after they ask us how to pronounce it – it’s ACE-OSS, by the way).

The idea of ASOS started in 1999 when founders Quentin Griffiths and Nick Robertson (who’s still Non-Executive Director) had the idea of starting an internet business where people could find clothes or accessories they had seen celebs wearing. 

A website was registered in August 1999 and went live in March 2000, with a full launch in June 2000 under the name AsSeenOnScreen. In fact, ASOS PLC and Limited were originally called AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited. By the end of that first trading year, the company won the Best Trendsetter Award by The Sunday Times – a sign of things to come.

Almost immediately, the business was referred to internally as ‘ASOS’, an abbreviation of AsSeenOnScreen. That led the directors and staff to realise that the website name needed shortening too.  

In October 2000, we bought the easier-to-type domain name, although, at this stage, traffic to was directed to the website, which remained the central site for the business. That was followed by in August 2001.

Soon we began to sell more fashion than just clothes that had been ‘seen on screen’.  This made the AsSeenOnScreen name even less relevant, so the brand started to shift to ASOS as the trading name.

From 2002, the name ASOS (in a logo form which has since evolved) began to be used on stationery and on the website. Email addresses changed to and our marketing began to use ASOS rather than AsSeenOnScreen.  In July 2002, the company advertised on the Pepsi Chart Show on UK commercial radio as ASOS. By September 2002, the march from AsSeenOnScreen to ASOS was unstoppable, as the first ASOS logo began to be used on the website, instead of the AsSeenOnScreen logo.

The website itself was next. By January 2003, we changed our homepage title tag to include the name ASOS at the beginning. In July 2003, we moved the ‘shop front’ of the online retail business to being branded as ASOS on the website The re-direct to the old website was also reversed and went live independently. In the final move, our shareholders in August 2003 agreed to change the names of the AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to ASOS PLC and Limited.  And that’s how ASOS was born (bless!).

That’s enough looking back. We’d rather focus on tomorrow. So what are you waiting for? Go and explore the rest of ASOS!

Legal identity Limited
Greater London House, Hampstead Road, London, England, NW1 7FB
Email address:
Company register: Companies House
Company Registration number: 03584121
Authorised Representative: Nick Beighton CEO
VAT number: GB 788 6225 77

Where are we?

Click here for details of where our offices are around the world.