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What You Need To Know:

We love running contests for you guys and we want to be as clear as possible on how you enter and the prize is awarded. Please read the nuts and bolts below and if you’ve still got any questions just contact .

We know that there are ASOS lovers all around the world, but this Contest is only open to full-time or part-time students at a tertiary institution in the USA, aged 18 or over and, importantly, only those who have created their own design either on campus or online. So that we are completely fair, anyone professionally connected to ASOS or a Participating University who is not a student is not allowed to enter.

You don’t have to buy anything to take part in this contest but you may need internet access.

Contest Period: You can enter this Contest between 8am on Monday 2nd October to 5pm on Friday 10th November (BST). During the Contest Period there will be an Entry Period and a Voting Period, see details below - so keep your eye on that watch!

Entry Period:

Online: 8am on Monday 2nd October to 5pm on Friday 10th November (BST).

Voting Period: 8am on Monday 4th December to 5pm on Friday 22nd December (BST).

To Enter: Entering this Contest is simple;

Visit and complete and submit the form with your full name, personal email address, student email address, country you are a student in, expected graduation year and whether you are interested in menswear or womenswear.

Click on the verification link in the email received to confirm that you are a current student.

You will be directed to the ASOS Wear it Mean it design portal where you will have two options – remember to read the Design Rules first (:

Use the ASOS design interface to create your own original design, OR

Upload your own original design from another source.

Complete a second form, with your delivery address and postcode. There will also be a tick box in the form asking if you would like to be entered into the Contest.

You will also receive a free, custom-printed t-shirt with your design on via post, within 6 weeks, while stocks last.

You will also receive an email with your Student Discount Code. Exclusions apply, for full Student Discount Official Rules, please see here:

If your entry is rejected, we will email you to confirm this and for no other reason unless we have your consent.

We at ASOS want you to unleash your creativity but also believe that it is important to respect other people’s creative efforts so you must therefore ensure you comply with the Design Rules, which include the following rules:

Only submit designs that you have designed yourself;

Do not upload designs (including your own) that been previously published or won an award or prize; and

Ensure your design does not contain anything which may infringe or violate the rights of any third party, including but not limited to, ownership, copyrights, trademarks, patents, logos, licensing rights, rights of publicity or privacy or any other intellectual property rights.

See full Design Rules here:

By submitting your design and entering the Contest you give us a worldwide, royalty-free, non-exclusive licence for a term of 6 months commencing from the first date of the Contest Period to display the design on the Contest Site and in any and all media (including, without limitation, on our social media channels, websites and tangible media) without accreditation or notification. If you would like us to remove the design after the end of the term of this licence, our duty to do so will be limited to those channels still reasonably under our control.

By submitting your design into the Contest, you acknowledge and agree that, if you win the Contest you automatically (upon winning) assign to ASOS absolutely with full title guarantee all of your rights, title and interest in and to the design. Without limiting the generality of the foregoing, you agree that ASOS and its licensees, successors, and assigns (collectively, the “Permitted Parties”) shall have the exclusive right to use and otherwise exploit the design, and any material based thereon or derived therefrom, together with any other materials, edited or altered as the Permitted Parties see fit, in any manner and in any media (whether now known or hereafter devised), throughout the universe in perpetuity, for advertising, trade, and any other lawful purpose. If any moral rights or similar right (including, without limitation, droit moral) arise anywhere in the world in respect of the design, you agree:

to waive such rights in ASOS’ favor;

not to assert such rights; and

to exercise such rights against any third party only as ASOS shall request and in accordance with ASOS’ directions.

You also agree to promptly execute and deliver such documents and perform such acts as ASOS may reasonably request for the purposes of confirming or giving full effect to the assignment granted under these Official Rules .

By entering, you agree that your design is your own original work and does not infringe the intellectual property rights of any other party. In order to be selected as a verified winner, you will be required to sign a waiver to confirm that the design you submitted into the Contest is your own original work.

If your submission is not your own work and we receive a claim from a third party who claims the design is their own, you agree that you will assist ASOS to resolve this matter, and if necessary, satisfy any claims directly with that third party.

Sorry, but you may only enter once during the Contest Period. Entries into the Contest are limited by stocks of t-shirts available to print.

The Prizes: Subject to the design and the entrants’ compliance with these Official Rules and Design Rules, the following prizes will be awarded:

1st Place (1 winner):

1x $5000 cash, paid into the winner’s bank account.

The winner’s design will be sent into production and sold on globally.

2nd - 5th Place (4 winners): 1x $1000 cash each, paid into the winners’ bank accounts

6th -20th Place (15 winners): 1x $150 ASOS Gift voucher each.

The total prize pool is approximately $6150.

Further information on using ASOS Gift Vouchers:

You will receive an individual gift voucher code via email to register to your ASOS account as credit. An ASOS account will need to be set up to use the gift voucher (if you haven’t done this already).

b. Gift vouchers must be redeemed within 24 months of being issued.

c. Gift vouchers can be used as part or full payment against eligible items on the ASOS websites (this does not include ASOS Marketplace or the purchase of other ASOS gift vouchers).

d. No refunds will be given but any balance remaining on your gift voucher is locked to your account and can be used against future purchases.

e. For more information, visit and type “Gift Vouchers” into the search bar.

For our official rules for using gift vouchers, visit and select the “Gift Vouchers and Promo Codes” section.

Shortlist Selection: All valid entries received during the Entry Period will be judged by three ASOS marketing and retail employees plus an independent Promotional verification service based on the criteria below:

Originality of your design;

Creativity of your design; and

Commercial appeal your design (how well it would sell).

We will select up to 200 entries by 8am (BST) on Monday 4 th December to go through to the final round of the Contest and the entrants will be notified on Monday 4th December that they have been chosen.

These entries will then be displayed along with the entrant’s full name in a finalists’ gallery on where the public can vote for the design they like the best. All finalist designs will be displayed for the duration of the Voting Period and the design with the most votes wins, so ask your friends and family to get voting! By entering the Contest, you agree to having your design and full name displayed on the finalists’ gallery on for the Voting Period.

Voting Period: 8am on Monday 4th December to 5pm (BST) on Friday 22 nd December.

To vote go to , locate the finalist design you would like to vote for, and click “Vote”.

You can only vote once during the Voting Period.

People who are students but have not yet registered as a student with ASOS will be given the opportunity to do so.

Winner Selection: The winners will be selected depending on the number of votes a design receives. The design with the most votes will be the 1st place winner, 2nd place will be awarded to the next design with the most votes and so on to 20th place. Notwithstanding the number of votes a design has received, each design and entrant must have fully complied with these Official Rules in order to be eligible for a prize. If we determine that any of the top 20 designs or entrants have not complied with these Official Rules, the entrant will be disqualified and the prize will be awarded to the next placed compliant entrant. If there is a tie with any of the designs where they have the same number of votes these entries will be entered into a random draw, conducted by an independent Promotional verification service, to determine the higher placed winner.

Contacting the Winners: We’ll contact the winners via an email within 15 working days after the Voting Period ends. If you are one of our lucky winners, you must respond to us within 28 days otherwise the prize will be awarded to the next placed compliant entrant.

Moderation : We will reject and/or remove at any time (without judging), including during the Voting Period, entries which in our reasonable opinion:

Contain any content that is likely to be considered offensive by us or could reflect negatively the name, reputation, or goodwill of ASOS or any brand partner;

Include trademarks, logos, or copyrighted material not owned by you or used without the right holder's prior written permission (including famous names, company names, etc.);

Defames, misrepresents, or insult other people or companies, including, but not limited to ASOS (including its partners);

Promotes any political agenda;

Contains religious images or references; and/or

Otherwise breaches the Design Rules

Verification : After the Voting Period, ASOS may carry out verification checks to ensure the winners have fully complied with these Official Rules before awarding the prizes. As part of the verification process, you may be required to provide evidence of how you (or your friends and family) promoted your design.

If you are one of our lucky winners, we’ll try and send you the prize as soon as we can - and within no more than 28 days from acceptance of the prize.

We’re sorry but you can’t transfer a prize to someone else or exchange it for something else or a cash alternative.

If, for reasons we can’t control, the prize is no longer available, we’ll offer you an alternative prize which we hope you’ll still love but which will definitely be of equal or greater value!

The Legals and Other Bits

No one likes the small print, but we need to let you know about some other important stuff too and make you feel comfortable that we run our Contests properly, fairly (and legally!):

Data Privacy: We care a lot about the security of your personal data and it will be held in accordance with our Privacy Policy here: and it will only be used for the purposes of this Contest.

We believe in fair play. Bulk entries and/or votes made from trade, consumer groups, syndicates or third parties will not be accepted and we will not accept cheating in any form including the use of macros or other automated means of entry, masking your identity by manipulating IP addresses, using identities other than your own, paying for or unfairly obtaining votes and any other behaviour that falls outside the spirit of the Contest. If we have reasonable grounds to suspect you have cheated you will be disqualified and the prize will be awarded to the next placed compliant entrant.

Unfortunately, if you suffer any loss or damage that arises out of or in connection with the Contest or prize itself (whether in contract, tort (including (without limitation) negligence), statutory duty or otherwise) ASOS won’t be liable for this.

If this Contest can’t run properly because of fraud, tampering, technical errors or anything else that is beyond our control which affects the running, administration, security or fairness of this Contest, we reserve the right to disqualify any person involved. We will also have the right to cancel, modify or suspend the Contest, subject to written directions from a regulatory authority.

Subject to written directions from a regulatory authority, if someone or something tampers with this Contest in some way whether by fraud, technical failures, system errors or other issues, including any such failure which is within the control of ASOS or its agencies, ASOS and its agencies will not be responsible for the Contest, prize or for the non-inclusion of entries. Proof of submission of entry is not proof of receipt of entry.

In the event of any dispute our decision is final.

By entering you confirm that you have read and agree to these Official Rules.

If you want to know who won, you can email within two months of the end of the Contest Period quoting “ASOS Wear it Mean it Contest WL” in the subject title.

These Official Rules are governed by English Law and shall be subject to the exclusive jurisdiction of the English Courts.

Promoter: Limited, Greater London House, Hampstead Road, London NW1 7FB England

This document has been created for a specific promotion. If used for a different promotion it could result in terms that are not fit for purpose.

Unauthorised copying of this document is whole or in part will constitute an infringement of copyright.

Changes made to the Terms and Conditions will not be legally valid unless agreed in writing by PromoVeritas. It is the responsibility of the Client to inform PromoVeritas of any such changes, as this may affect the legality, operation and delivery of the promotion.