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US 16+ See entry page for details.


US, new ASOS Students, 16+ only. 27/09/18 – 26/10/18. Click here for Full Ts&Cs, reward details & FAQs.



What You Need To Know:

We love running promotions for you guys and we want to be as clear as possible on how you enter and the reward is drawn. Please read the nuts and bolts below and if you’ve still got any questions just contact


  1. We know that there are ASOS lovers all around the world, but this promotion is only open to residents of the United States of America, who are aged 16 or over and studying in a tertiary institution (such as university). So that we are completely fair, anyone professionally connected to ASOS is not allowed to enter.


  2. You will need proof of student status and access to the internet.

  3. Promotion Period: You can enter this promotion between 17.00 BST on 27th September 2018 and 08.00 BST on 26nd October 2018 - so keep your eye on that watch!


  4. To Enter: Entering this promotion is simple just:
    1. Visit and fill in the student validation form during the Promotion Period to validate as an ASOS Student. ASOS Students that complete the validation form will receive an email to their student email address.
    2. Click the the link in the email to be directed to the entry hub.
    3. ASOS Students may then complete a puzzle (or skip it) to find out instantly what reward they will receive.


  5. This promotion is only open to new ASOS Students.


  6. After you have validated as an ASOS Student you will receive a 10% discount code to use until you graduate. The discount code can be used on orders up a maximum total spend limit of £500 (or your equivalent local currency) after discount, per calendar month, subject to exchange rate flucuations. Only one discount code may be used at a time. The discount code is valid on full priced items only and cannot be used in conjunction with any other offers. The discount code cannot be used on delivery charges; or to purchase ASOS gift vouchers, ASOS Premier and ASOS Marketplace. Some brand and beauty exclusions may apply. ASOS reserve the right to terminate the discount code without notice. The value of the student discount may be increased periodically throughout the academic year, so keep an eye out!


  7. The Rewards:
    1. Level 1 Rewards: 250 ASOS Students selected via a secure and random algorithm will receive one of the following Rewards:
      1. 1 of 5 x 80% Discount Code to be used on
      2. 1 of 10 x 70% Discount Code to be used on
      3. 1 of 15 x 60% Discount Code to be used on
      4. 1 of 20 x 50% Discount Code to be used on
      5. 1 of 50 x 40% Discount Code to be used on
      6. 1 of 150 x 30% Discount code to be used on
    2. Level 2 Rewards: All students that do not receive a Level 1 Reward will receive a 20% Discount Code to be used on



  8. Further information on using ASOS Reward Codes: The Reward Codes are single use and valid until 31st August 2019. Only one Reward Code may be used at a time. The Reward Code is valid on full priced items only and is valid on orders up a maximum total spend limit of £250 (or your equivalent local currency) pre-discount. The Reward Code cannot be used in conjunction with any other offers, delivery charges, or to purchase ASOS gift vouchers, ASOS Premier subscription and ASOS Marketplace. Some brand and beauty exclusions may apply. For further information on using ASOS Promo Codes:



  9. All ASOS Students will be notified instantly on screen after the game with their unique Discount Code. Make sure you either copy your unique code to use later, or click the link in your email again to access your code. Your Reward Code is meant just for you so please keep it secret and don’t let anyone else use it or abuse it. If we think there is or has been misuse of a Reward Code in any way, we can cancel your Reward Code and/or suspend or even close your account without telling you.


  10. Sorry, but you can’t transfer a Reward to someone else or exchange it for a cash alternative. Make sure to keep your Reward safe and don’t let anyone copy your unique code or you won’t be able to use it later!


  11. If, for reasons we can’t control, the Reward is no longer available, we’ll offer you an alternative reward which we hope you’ll still love but which will definitely be of equal or greater value.


    The Legals and Other Bits


    No one likes the small print, but we need to let you know about some other important stuff too and make you feel comfortable that we run our promotions properly, fairly (and legally!):


  12. Data Privacy: We care a lot about the security of your personal data and it will be held in accordance with our Privacy Policy here: and will only be used for the purposes of this promotion. We will only share your data with our Fulfilment Partners for to fulfil this promotion.


  13. We believe in fair play. Bulk entries made from trade, consumer groups, syndicates or third parties will not be accepted and we will not accept cheating in any form including the use of macros or other automated means of entry, masking your identity by manipulating IP addresses, using identities other than your own and any other behaviour that falls outside the spirit of the promotion. If you’re found to be cheating, you will be excluded.


  14. Unfortunately, if you suffer any loss or damage that arises out of or in connection with the Reward (whether in contract, tort (including (without limitation) negligence), statutory duty or otherwise) ASOS won’t be liable for this.


  15. If this promotion can’t run properly because of fraud, tampering, technical errors or anything else that is beyond our control which affects the running, administration, security or fairness of this promotion, we reserve the right to disqualify any person involved. We will also have the right to cancel, modify or suspend the promotion.

  16. If someone or something tampers with this promotion in some way whether by fraud, technical failures, system errors or other issues, including any such failure which is within the control of ASOS or its agencies, ASOS and its agencies will not be responsible for the Promotion, Reward or for the non-inclusion of entries. Proof of submission of entry is not proof of receipt of entry.


  17. In the event of any dispute our decision is final.


  18. By entering you confirm that you have read and agree to these terms and conditions.


  19. These terms and conditions are governed by English Law and shall be subject to the exclusive jurisdiction of the English Courts.


Promoter: Limited, Greater London House, Hampstead Road, London NW1 7FB England



The promotion

1.       Who can enter?

To participate in the promotion you must (1) be a full or part-time university/college student in in the US, France, Spain or The Netherlands; (2) have an email address issued by your university or college, and (3) have not previously claimed a student discount code from If you have previously claimed a student discount code through UNiDAYs, we have excellent news – you are still eligible to participate, provided you also meet the two previous criteria.


2.       What is the promotion?

ASOS is giving away thousands of additional discounts to newly validated students!


3.       How can I enter the promotion?

§  Step 1: Visit to access our online student validation form during the promotion period.

§  Step 2: Sign up with your details (first name, surname, country you are a student in, personal email address, student email address, expected year of graduation, and whether you are interested in menswear or womenswear). Inputting these details unlocks access to your bonus discount or voucher, and also generates your personal 10%-off student discount code to use till you graduate. Read and accept the Terms & Conditions of the student discount, and click SUBMIT.

§  Step 3: You will receive a verification email from us, sent to your student email address. Confirm your student status by clicking the verification link in the email. You will then be directed to the puzzle entry hub, where you can play to unlock your bonus discount.

§  Step 4: Complete (or skip) the puzzle to unlock your additional discount. (see tab 4 for more detail on how to play the game)



4.       How do I play the game?

During the promotion period:

1.       Click the unique link in your email to be taken to the entry hub.

2.       You have two options to unlock your bonus reward: (a)Unscramble the tiles to complete the look by tapping and sliding the boxes into place;

          (b) Alternatively, press the ‘SKIP GAME HEAD STRAIGHT TO CLAIM’ button to go straight to your discount or voucher reveal.

3.       Nailed it! Your bonus discount will then be revealed.


Good to know: All bonus discounts will be distributed randomly using an algorithm upon completion or skipping of the game.

You’ve only got one shot to play and claim your discount. But don’t worry, after this you can still access your code by clicking through the link in your email where the discount code that you have received will be stored.


5.    What can I unlock by playing?

You can unlock 1 additional discount (Reward) per new ASOS Student. The Rewards are distributed randomly using an algorithm. All valid entries received that have not been selected for a Level 1 Reward will receive a Level 2 Reward during the promotion period.


The following Prizes/Rewards are up for grabs by completing the steps in tabs 3 and 4, (limited to the territory in the table below):

Eligible Territory

Quantity and % of Discount (Level 1 Reward)

Quantity and % of Discount (Level 2 Reward)

US, France, Spain, and The Netherlands.

1 of 5 x 80% Discount Code to be used on

1 of 10 x 70% Discount Code to be used on

1 of 15 x 60% Discount Code to be used on

1 of 20 x 50% Discount Code to be used on

1 of 50 x 40% Discount Code to be used on

1 of 150 x 30% Discount code to be used on


All students that do not receive a Level 1 Reward will receive a 20% Discount Code to be used on



6.      About your discount code

I received a discount code! So what’s the deal?

o   Your code is single use – sharing isn’t always caring, so make sure you keep the code to yourself, including your unique URL where it’s stored!

o   Your code cannot be used in conjunction with any other promotion codes – this includes your 10% student discount or a free delivery code.

o   Your code is only valid on full-price items and cannot be used on delivery charges, gift vouchers, Premier Delivery or ASOS Marketplace. Some brand and Face + Body exclusions may apply. Just remember we’re capping orders using discount codes over 10% off at £250.

o   Your code is valid until 31 August 2019. Don’t worry if you forget to screenshot or copy your code – you can find it again by following the link sent to your email address.


Let’s get shopping! How do I use my code?

1.       You’ve bagged yourself an ASOS discount code! You can either screenshot the page or press the ‘copy code’ button to copy the code.

2.       Head on over to or to the ASOS mobile app.

3.       Get shopping! Redeem your code by entering it at checkout.


Need more info? Head over to or read the T&Cs below.


What happens if I want to return the items I bought using my discount code? Will I get the discount back to reuse again?

We will refund the value of the items to the payment method you used to place your order. Your discount code is single use and will only be valid on the order you use it on – so choose wisely!


7.       Who can I contact if I have any questions?

Hopefully all the answers to your questions are in these FAQs and in the competition Ts&Cs below. If you have any more questions you’d like us to answer, Customer Care will be happy to help you.