STYLE. GROOMING. INSPIRATION. ADVICE.
Just like fellow global icon Justin Bieber, The Weeknd took his tour line from merch stand to the mainstream this year, with his Starboy steez bringing his fans a host of trend-led music memorabilia. The XO artist’s collection, which offers up a host of tees, hats and hoodies adorned with illuminated crosses and textual prints — is available on ASOS. Looking like a Starboy has never been so easy.
It’s not just the artists themselves having a shot at producing the merch — menswear designers are also using the tour tee concept as their latest muse. New York label Opening Ceremony, for example, flipped band-tee conventions on their head, giving love to classical composers such as Beethoven and Bach. Keeping the same gothic fonts typically seen in rock bands’ merch, the Opening Ceremony collection references the current industry hype in a satirical yet stylish manner.