3 SKATE BRANDS TO KNOW
By Lakeisha Goedluck, March 22, 2018
When it comes to iconic skatewear labels, Vans is way up there. Founded back in 1966 as the Van Doren Rubber Company, the California-based brand steadily expanded its steez over the decades, from canvas sneakers to a range of slick skating staples. For its latest line, Vans has delivered brightly colored tees and relaxed hoodies decorated with its signature checkerboard print.
Another brand hailing from California, Element emerged in the early '90s — an era not dissimilar to now, when skater style was ubiquitous. Sticking to its vow to be the best "in the most honest and ethical way possible," its new collection is as fresh as they come. Take a look at the line’s mixture of logo-printed pieces and eccentric cuts covered in cartoon-style graphics.
Crooked Tongues x Lucas Beaufort
Design-wise, Crooked Tongues regularly creates skatewear with strong streetwear elements. As is to be expected from the label, its latest line is covered in quirky illustrations. It recently teamed up with French artist Lucas Beaufort — who made a name for himself by painting on old skate magazines — to create a range of popping T-shirts, hoodies and tote bags.