What is PAQ?
Shaq: PAQ is a TV show on YouTube, like the Top Gear of fashion. We aim to create a community for those getting into fashion and cater to those who already are.
Elias: It’s a show "unboujifying" the fashion industry and making males feel more comfortable with fashion. We’re friends doing different fashion-related challenges. We flip fashion taboos, making it light-hearted and positive, rather than serious and judgmental.
How it started...
Elias: Kyra TV reached out to young creatives for ideas. The boys and I came in and ended up forming a fashion show.
Shaq: We wanted to create something that can be digested by the next generation, the way we digested MTV as kids.
Danny: TV is becoming a little outdated. With YouTube and Netflix, everyone wants 'on demand' as opposed to waiting for a time every week for their favorite show.
How did you meet?
Dex: I’ve known Shaq for years and through him and social events, I met Elias and Danny.
Elias: I met Danny in the streetwear scene, as he used to come down to London a lot. I introduced him to Shaq and Dex.
Best thing about being in PAQ...
Elias: Working with friends and hearing people tell you it’s helped their confidence.
Danny: Having a platform to inspire. That sounds cliché and cheesy, but it’s humbling when people say they bought something because of me.
Dex: The fact I inspire people and I’m a voice for the underappreciated.
Danny: World domination. Obviously…
Dex: To keep growing, make an impact.
Elias: To make fashion accessible to everyone. To encourage people to become more confident within themselves and spread peace, love and positivity.