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INSPIRATION AND ADVICE

HOW WE DO ASOS WHITE

By Lakeisha Goedluck, October 31, 2018

In case you missed it, our minimalist brand ASOS WHITE is now available for men. Created by ASOS’ Head of Menswear Design, James Lawrence (more from him here), the collection is full of luxe, laid-back pieces that will instantly freshen up your FW18 aesthetic. Check out the way the guys at ASOS HQ are remixing their everyday looks with the subdued staples below.

Daniel wearing an ASOS WHITE suit, white T-shirt and Dr. Martens brogues | ASOS Style Feed

A close-up of Daniel's woollen ASOS WHITE suit | ASOS Style Feed

From Balenciaga to Gucci, the double-breasted suit was a main fixture of the FW18 menswear catwalks, and this pinstripe wool two-piece is just the ticket to add a more refined touch to your wardrobe this season. Our Project Coordinator, Daniel, stays true to the ASOS WHITE vibe with this pared-back ensemble. Teaming his suit with a classic white tee, round-lens glasses and Dr. Martens brogues, Daniel's get-up is both appropriate for work but chilled enough to wear with a trench coat for days out at the weekend.

Charles wearing an ASOS WHITE sweatshirt and woollen cap with skinny jeans and Vans Old Skool Classics | ASOS Style Feed

A close-up of Charles' woollen ASOS WHITE cap | ASOS Style Feed

Taking the relaxed look that step further is our Junior Project Manager, Charles. The ASOS WHITE range is rife with premium sweatshirts in block colors that are perfect to layer up with this season. So, to add a touch of teal to his look, Charles pops a sweatshirt on over his plain white tee. A pair of mid-wash skinny jeans, Vans Classic Old Skool sneakers and a gray wool cap from the collection finish his simple-yet-steezy outfit.

Seb wearing a pink sweatshirt, ASOS WHITE check coat, black cropped jeans and adidas Stan Smith trainers | ASOS Style Feed

A close-up of Seb's pink sweatshirt and a check ASOS WHITE coat | ASOS Style Feed

Fretting because you haven’t copped a serious coat yet? Don’t stress, because there are plenty of solid ASOS WHITE options to choose from. Our Artworker, Seb, is rocking a lightweight checked trench from the line — in a cool-gray hue, it's versatile enough to match with most items in your wardrobe. A bubblegum-pink top adds just the right amount of color, while a pair of cropped black jeans and white adidas Stan Smiths ensure that his ’fit stays looking sharp.

Claud wearing ASOS WHITE denim pieces, a yellow jumper and neutral-coloured Vans Old Skool Classic trainers | ASOS Style Feed

A close-up of Claud's yellow knitted jumper and ASOS WHITE denim jacket | ASOS Style Feed

Pictures: ASOS

Good news, people: the double-denim look that was popular this summer is here to stay. This dark-wash ASOS WHITE coach jacket and straight-fit jeans combo is the perfect fall pairing. Make like our Photographer Claud and brighten things up with a classic knit in a vibrant shade (yellow is our current shade of choice) and round off your outfit with basic neutral-colored kicks to offset your sweater.

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