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STYLE AND CULTURE

HOW ASOS CELEBRATES NYFW

By Spencer Cain, February 12, 2019

In case you've been distracted by the Grammys and your post-dry January existence, it's our responsibility to let you know that we're currently in the throes of New York Fashion Week. Yes, the annual fest of runway shows, peacocking street-style stars and an endless iCal of events is here — and that means a fresh batch of style inspo. Last week, the folks at ASOS (who we're pretty well-acquainted with) threw a Monday night bash to kick off the festivities, complete with DJ sets from Mazurbate and Ty Sunderland, plus a guest list stacked with our favorite influencers. Here are some of the night's standout 'fits... 

 

New York Fashion Week Men's event | ASOS Style Feed

Model Jordun Love isn't afraid of a bold color, expertly elevating a head-to-toe black look with the addition of an orange denim jacket. Pro-tip: whenever and wherever possible, incorporate a turtleneck into the mix — you know Drake wholeheartedly agrees (which is all we need to know). 
New York Fashion Week Men's event | ASOS Style Feed

For a lesson in current trends, pattern-clashing and overall fearless fashion, allow us to direct you to Ralph Souffrant's Instagram. Clad in a green logo sweatshirt and snakeskin-print pants, he's served up an unexpected combo that works effortlessly. Of course, a big AF coat is the only way to top it off given these tricky temps. 
New York Fashion Week Men's event | ASOS Style Feed

Being a dynamic duo on the red carpet isn't always the easiest move, but it paid off for these two. Shaquille Adams (left) is bringing all the vibes in an oversized puffer, a neon turtleneck and western inspired denim. Oh, and let's not forget the harness. His counterpart, Denzel Bryan, doubles down on the neon and ups the ante with a pair of ASOS 4505 ski pants. See? They're suitable for way more than the slopes.

New York Fashion Week Men's event | ASOS Style Feed

When it comes to mastering the cozy-boy effect, McArthur Joseph has it down like no one else. A master of staying warm and fly at the same time, he turned up in a teddy-on-teddy combo (highly recommend) and some stellar tapered pants in red plaid. Legend status.

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