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INSPIRATION AND ADVICE

LONDON FASHION WEEK MEN'S SS20 STREET STYLE

June 13, 2019

With London Fashion Week Men’s done and dusted for another year, there’s now a goldmine of summer street-style inspiration we can cast our eyes over. From sporty vibes to camo prints, here's how the guests styled out the most fashionable event in the city's calendar.
London Fashion Week Men's SS20 street style

Picture: Getty

At your (ath)leisure

With a lot of things to see and places to go, guests spend a lot of their time darting across the capital trying to catch as many shows as they can. The key? Athleisure looks. Take this adidas popper and chunky sneakers combination. It’s all about comfort for this dude — and it's far from boring when your color-matching game is as slick as his. Note the beanie-vest-check-shirt combo. We’re green with envy.
London Fashion Week Men's SS20 street style

Picture: IMax Tree

Use your surroundings

Camo is used to blend in, and although this guy has gone for a less traditional color palette, his look could almost go incognito thanks to the surrounding colorful London roadworks. What's more, his sensible tote complements the footpath, as well as the graphics on his Raiders tee. If you're thinking of adding some bolder hues to your SS19 look, this is a good way to start.
London Fashion Week Men's SS20 street style

Picture: IMax Tree

Business casual

It’s not only laid-back looks that get an outing during Men’s Fashion Week — the guest above shows just how far tailoring has come in terms of breaking out of the workwear/wedding box. Now’s the time to embrace a smarter look with a slightly suited angle. Just take a cue from this guy and pair with a tonal tee and pants. Talk about street smarts.
London Fashion Week Men's SS20 street style

Picture: Getty

Low-key day-glo

If there was an award for how to style out the great British summer, the guy above is definitely in the shortlist. He’s navigated his way through the annoyingly changeable weekend conditions with a suitably SS19 color-pop jacket and a fresh white tee from Moncler. The collar and jacket taping is one thing, but this guy’s taken the matchy vibes further with those subtle orange highlights on his kicks. File this under: "bright but totally wearable."
London Fashion Week Men's SS20 street style

Picture: IMax Tree

Short stuff

Animal print is one of this year's wilder (sorry) trends to try, but the guy above proves you don’t have to be all Kat Slater about it to really make it work. If you’re thinking of stepping into safari-style territory, take a tip from the guy above and make one item of your ‘fit animal print. He’s made the most of the design by sticking to a plain beige sweat and white kicks, proving that you can channel the vibe without looking like you’ve fallen head-first into Scary Spice’s mid-'90s wardrobe.
London Fashion Week Men's SS20 street style

Picture: IMax Tree

Gray days

With SS19 being the summer of neon, pastels and animal print to name a few, you’d be mistaken for forgetting the impact of a more monochromatic look. In defiance of the ruling color schemes, this street-styler has built his look up using a mix of steely gray, white and black. It may be June, but the fickle London climate made sure that borg jacket came into play. We’re particularly enjoying his Cobain-esque sunnies and matching Supreme accessories.

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