Never ask someone with winged eyeliner why they’re late
Rich, matte finish
This one won’t budge
Transfer and smudge-proof
Create fine lines and thick flicks
Rimmel London has been re-writing the rules of makeup since 1834, helping you express yourself however you choose. Founded by Eugène Rimmel - aka, the man who practically invented mascara - the brand's eyeshadow palettes and kohl eyeliners have become regular features in our makeup bags. We're all about its foundations and concealers for undetectable coverage, too.